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5 Engagement-Driven Elements You Should Add to Every Blog Post
04 05-2018
5 Engagement-Driven Elements You Should Add to Every Blog Post

Engagement! Everyone wants engagement from their content. The problem is we’re not quite sure of the best way to get it. Engagement is one area in which content marketing is more art than science. Even though there are no...

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7 Steps to Follow for Every Post
18 04-2018
7 Steps to Follow for Every Post

Promoting on social can feel like a popularity rollercoaster. One minute, you’re on top. Your post is taking off – skyrocketing through timelines and racking up likes and shares. But the next time you post? Crickets. The likes are...

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Your 21-Point Blog Post Search Optimization Checklist
18 12-2017
Your 21-Point Blog Post Search Optimization Checklist

December 18th, 2017 Once, while interviewing search marketing meister Andy Crestodina, I declared “search engine optimization” is a misleading phrase. My POV is this: You don’t (or can’t) optimize the search engine. All you can optimize is the content...

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