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Video Storytelling Secrets From an Award-Winning Series
09 01-2018
Video Storytelling Secrets From an Award-Winning Series

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. It showed women were choosing to travel solo in historic numbers. Higher...

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Smackdown Content Marketing Secrets From the WWE
16 10-2017
Smackdown Content Marketing Secrets From the WWE

My colleague and I first noticed the pattern a year and a half ago. Every day, almost without fail, an article from WWE, with its sweat-soaked professional wrestlers in various poses, would hit the trending chart created from our...

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What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight
12 10-2017
What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight

What would you give to read your customers’ minds? In his talk at the Intelligent Content Conference, self-proclaimed “search guy” Wil Reynolds shared some tips for getting as close as possible to mind-reading by using resources – some timeless,...

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