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How Storytelling Turned Dollar Shave Club Into a Billion Dollar-Brand
13 02-2018
How Storytelling Turned Dollar Shave Club Into a Billion Dollar-Brand

In July 2016, Unilever shocked the business world. They were purchasing Dollar Shave Club—a startup dreamed up just five years earlier by an improv comedian named Michael Dubin— for $1 billion. Reporters were baffled. Similar e-commerce subscription startups like...

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Video Storytelling Secrets From an Award-Winning Series
09 01-2018
Video Storytelling Secrets From an Award-Winning Series

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. It showed women were choosing to travel solo in historic numbers. Higher...

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How VR Is Revolutionizing Storytelling As Story Living
16 10-2017
How VR Is Revolutionizing Storytelling As Story Living

We caught up with Google’s Head of Strategic Planning Abigail Posner to discuss a new ethnographic study their team conducted about virtual reality In kindergarten, we were taught that stories should have a beginning, middle and end. We were...

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