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Micro-Influencer Marketing Success At Tom’s of Maine
06 05-2018
Micro-Influencer Marketing Success At Tom’s of Maine

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about...

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Merging Two Blogs: Strategies for Content Success
29 04-2018
Merging Two Blogs: Strategies for Content Success

Maybe you have two separate blogs that deal with two elements of your overall business. Maybe you’re rebranding your business and need to rebrand your blog. Perhaps you recently acquired another company and want to incorporate its blog into...

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6 New Rules for Landing Page Success
05 03-2018
6 New Rules for Landing Page Success

It’s no secret small businesses often have limited marketing budgets, which means their funds—as well as their time and other resources—have to be allocated judiciously. Email marketing campaigns and paid ads are often two of the most commonly used...

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