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How Storytelling Turned Dollar Shave Club Into a Billion Dollar-Brand
13 02-2018
How Storytelling Turned Dollar Shave Club Into a Billion Dollar-Brand

In July 2016, Unilever shocked the business world. They were purchasing Dollar Shave Club—a startup dreamed up just five years earlier by an improv comedian named Michael Dubin— for $1 billion. Reporters were baffled. Similar e-commerce subscription startups like...

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07 02-2018
How Elon Musk Turned A Rocket Launch Into An Unforgettable Marketing Opportunity

A Starman sitting in a tin can is currently navigating the heavens, soundtracked by David Bowie. How did it—and we—get there? This article titled “SpaceX oddity: how Elon Musk sent a car towards Mars” was written by Bonnie Malkin,...

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How Morgan Spurlock Turned The Ad World Upside Down
12 10-2017
How Morgan Spurlock Turned The Ad World Upside Down

PSFK founder Piers Fawkes sat down with Morgan Spurlock to get his exclusive behind-the-scenes anecdotes from his groundbreaking documentaries How do you tell stories that make an impact, with just the right amount of crazy? Just take a leaf...

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