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Why Understanding Your Customers is the Only Marketing Strategy You Need
18 04-2018
Why Understanding Your Customers is the Only Marketing Strategy You Need

We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics. We can count how many social followers we have. We can watch our number of website visitors grow. But...

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Understanding What Consumers Want Without Ever Asking Them
07 02-2018
Understanding What Consumers Want Without Ever Asking Them

With Coca-Cola launching four new flavors of Diet Coke, Black Swan Chief Strategy Officer Hugo Amos examines the power of social listening in brand strategy According to Harvard Business School, there are over 30,000 new consumer products launched every...

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