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When Chat Works Best For Customer Service
17 04-2018
When Chat Works Best For Customer Service

Betaworks VC Peter Rojas shares his perspective on the role of chat interfaces in customer service, including their success outside of U.S. markets Amid rapid developments in artificial intelligence and machine learning, CX designers and strategists have been looking...

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How to Create Unified Content That Works in Diverse Global Markets
When Fear Works & When it Backfires
22 10-2017
When Fear Works & When it Backfires

Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into them. It interrupts patterns and interests the unaware. But. That doesn’t mean it always...

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